1. Lead Generation Across Diverse Sectors

I sourced qualified leads from Ecommerce brands, Betting and gaming platforms, SMEs, and Founders on Twitter. I segmented leads based on likely product-fit and tailored my messaging accordingly.

2. Outbound Sales Outreach

I drove multi-channel outreach through personalized **Cold Emailing** and **Twitter Outreach** to decision-makers. This combined approach increased reply rates and accelerated pipeline movement.

Core activities included: Crafting personalized emails showing clear value; Identifying decision-makers and sending targeted cold texts.

3. Sales Deck Development

I designed clear, simple, and persuasive sales decks customized to each industry, covering the payment gateway, escrow, business bank accounts, and early positioning for the upcoming credit product.

4. Discovery Calls, Demos, and Pipeline Management

I secured calls and demos with founders, product managers, and technical leads, ensuring prospects moved smoothly from interest to integration.

Typical call structure included: Understanding transaction challenges, Recommending suitable solutions, Walking through onboarding, Connecting with the technical team.

5. Testing the Market for Centiiv Credit

I explored demand for a potential credit product by asking prospects about financing challenges, assessing loan urgency, and noting repayment expectations, which informed product positioning and development.

6. Onboarding and Customer Activation

I supported post-conversion by guiding customers through account setup, documentation, testing, and verifying successful integration to improve activation rates.